In an internet text claiming tone-deafness of readers, this is both the perfect parade and the best tool of normalization/radicalization.
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If you are offended at the word "White genocide" or "jewish propaganda" they can claim it's ironic while keeping the conversation going.
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Anyway, you should check this thing on yourself https://hatreon.net/featured-creators/ … The ambiguous logo and "ironic" name is text-book alt-right tactic.
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https://www.theguardian.com/technology/2017/may/23/alt-right-online-humor-as-a-weapon-facism … Great article about this very idea. But we need a deeper study about how big of a textual phenomenin this might be.
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If we try and dig and little deeper we can find ourselves confronted to Metamodernism http://www.metamodernism.org/ .
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The fact the Alt-right "cultivates" the mercurial state between sincerity and irony, could be "metamodernist" in itself.
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Replying to @publicmistake
the far-right's "weaponisation" of memes & mode of simultaneous irony/sincerity is absolutely a (disturbing) manifestation of metamodernism
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I wrote it in 2011.
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You wrote it on Saturday
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