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Made in Cosmos 🌻
@made_in_cosmos
People who say this proves wine industry is a scam miss the point. This only shows how beliefs, perception and expectations shape our experience. If you believe expensive wine will taste better, it will for you. If you believe it will disappoint you… guess what will happen.
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Samuel Hammond 🌐🏛
@hamandcheese
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Luxury wines are a trillion dollar a year industry, yet wine tasters can't distinguish between low and high quality wines in blind tastings, will rank wines higher based on the price or label, and have even been fooled with a bit of food coloring into thinking white wine is red.
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Made in Cosmos 🌻
@made_in_cosmos
There’s a pitch-black restaurant in my city run by people with sight disabilities. They only tell you what exactly you’ve eaten once you finish you meal, and it usually comes as a big surprise. Without seeing the food people can’t quite make sense of how it tastes.
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Made in Cosmos 🌻
@made_in_cosmos
If you can’t tell the difference between strawberry and chocolate ice cream when you don’t see what you’re eating, why would you be able to tell the difference between cheap and expensive wine when you don’t see the label? Seeing either is a part of the whole experience.
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Made in Cosmos 🌻
@made_in_cosmos
Set and setting! Michelin-quality food eaten at a train platform out of a plastic cup wouldn’t make a Michelin-quality experience.
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QC (in Berlin 7/29-???)
@QiaochuYuan
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the thing that “oh people can’t distinguish good wine from bad” discourse feels like it’s missing to me is that it’s making this materialist assumption that taste should be an entirely chemical phenomenon. but all food is drugs and as drugs they are sensitive to set and setting
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