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this comparison to magic is so good. most marketing does feel big and hand wavy like he describes. what are the best instances of virtual magic marketing y'all have seen? ?
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There is no *moment* when they know they've been tricked. Somehow, despite everything being totally natural, magic has occured.
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I think at least does a good job of both: 1. Not being scared of marketing, And 2. Not being coercive about it. Although I'm not sure if finding and interacting with his products/coaching quite reaches the level mentioned here, it's close.
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i'm always holding back re: marketing because I'm not yet quite satisfied with my books and I don't mean like, the impossible satisfaction of art that is never finished, I mean there are tangible thresholds that are crossed where I can say "this is really good!!"
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there's definitely elements of that for me with Complice when I imagine promoting it more, I think about all the things I don't like about the app, or the onboarding in particular, or whatever. this despite many rave reviews
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My question: for whom is my solution the pareto best option in the 🌎. Procrastination Playbook production/organization isn't there yet but the content is killer. So how do I create a virtual funnel to attract the person that needs exactly that?
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