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it’s even weirder than this - theoretically the accuracy of a poll depends only on the size of the sample in absolute terms, *not* relative. a 1000-person poll has the same predictive power no matter how large the population it’s drawn from is!
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I used to wonder how polls that surveyed less than a percent of a population could claim to represent the views of the whole population. Running twitter polls has helped me understand. It’s amazing how well the first 300 votes predict the results after 20,000 votes.
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what makes it all work theoretically is the assumption that you’re sampling uniformly randomly which is a very strong assumption that lets you make correspondingly very strong conclusions
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twitter polls obviously can’t claim to be doing this but as a poll percolates through RTs, likes, etc. you can think of its respondents as coming from a sort of random walk on the twitter network, and there are theoretical results about how well these sorts of walks “mix”
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