this can be almost offensive to thinky mcthoughtbois but I do think it’s straightforwardly true that past a certain minimum threshold of idea/audience fit, you have to solve for aesthetic resonance
so "shadow work" is another example of a concept with a frustrating marketing problem like "self-love", where in theory it refers to a broad universal phenomenon but the specific words suggest a much more specific aesthetic
https://twitter.com/QiaochuYuan/status/1509923776774885385…
Replying to @made_in_cosmos@alshakeroand 15 others
While true, I somehow find this argument not convincing when outside looking in.
"All about people" can be said about anything, so it's lost any meaning, like "freedom".
It's like fitness programs have to sell you six-pack abs but it's all about loving yourself