this can be almost offensive to thinky mcthoughtbois but I do think it’s straightforwardly true that past a certain minimum threshold of idea/audience fit, you have to solve for aesthetic resonance
15
14
197
Conversation
Replying to
been having similar thoughts!
Quote Tweet
so "shadow work" is another example of a concept with a frustrating marketing problem like "self-love", where in theory it refers to a broad universal phenomenon but the specific words suggest a much more specific aesthetic
twitter.com/QiaochuYuan/st
Show this thread
Replying to
yea in a way Introspect is a self-help book about self-love that takes quite an elaborate journey to avoid using those two phrases
1
13
"introspect" does have quite a different vibe from "learning to love yourself" or similar eh
1
8
Show replies