i like this but i think “bits” is the wrong abstraction. i don’t think it’s about raw data as such, it’s how easily what you want to say fits into other people’s existing narratives. the marvel movies contain in some sense an enormous number of bits eg
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One thing it took me quite a while to understand is how few bits of information it's possible to reliably convey to a large number of people.
When I was at MS, I remember initially being surprised at how unnuanced their communication was, but it really makes sense in hindsight.
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