one reason wordle is popular is because you can only do one a day
if you could do many, you would, then get sick of it
the best way to turn a short-lived fad for your product into long term demand is to artificially restrict supply
the tradeoff is giving up short term sales
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i have an app version that's unlimited and i'm not sick of it yet lol. it is different tho bc there isn't the social component. that one is "training" for the "real thing"
but for any word game to be as successful as wordle it must specifically avoid marketing that specific demographic