i’m noticing that when i read writing, on twitter or elsewhere, that is visibly trying to change the people reading it in some way, i try to guess its “theory of change”; the author’s working model of how writing changes people’s behavior. a rough provisional taxonomy:
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footnoting: this existing taxonomy may be useful: changingminds.org
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oof there's probably good stuff here but... i'm expecting most of it to be like uh... "the PUA of rhetoric" rather than like "the inner game of rhetoric" if that makes sense?