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success % is maybe not the way to think about it how much difference ~coaching~ makes is a power-law thing, both in terms of which clients and in terms of which sessions one client I couldn't help with his procrastination at all, but I nudged him into getting a dream internship!
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I know we have different modalities so this may not work for you, but I hold my sales calls in a way where I'm kind of testing to see if me and the person are a good fit. If I don't solidly feel like I can help the person by the end of the call, I don't ask for a signup.
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