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probably not super clear. related example: fundamentally what makes something pornography is that it promises your body you will have sex and then breaks that promise. i think modern civilization is built to an uncomfortably large extent on these kinds of broken promises
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been thinking about twitter this way too lately. you can string people along for years on a platform that promises connection and never quiiiiite 100% delivers on that promise just enough intermittent reinforcement to keep people coming back
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if you actually give people what they want they might not come back, but if you 10-50% give people what they want and continually promise in a bunch of little ways that they'll get more then you can create a customer for life
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like that's one of the reasons I got so hooked on Warframe: sure it's grindy and there's a lot of shit to do, but nailing Grineer in the face with your MK-1 bow in the starting mission is some of the best gunplay I've ever seen and it doesn't let up from there on out
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