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if you actually give people what they want they might not come back, but if you 10-50% give people what they want and continually promise in a bunch of little ways that they'll get more then you can create a customer for life
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i spent a lot of time while i was off twitter playing video games and modern video games are becoming broken-promises-platforms too new content, new quests, new characters analyzing it in terms of "dopamine" misses the point: this is *weaponized hope*
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