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probably not super clear. related example: fundamentally what makes something pornography is that it promises your body you will have sex and then breaks that promise. i think modern civilization is built to an uncomfortably large extent on these kinds of broken promises
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been thinking about twitter this way too lately. you can string people along for years on a platform that promises connection and never quiiiiite 100% delivers on that promise just enough intermittent reinforcement to keep people coming back
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if you actually give people what they want they might not come back, but if you 10-50% give people what they want and continually promise in a bunch of little ways that they'll get more then you can create a customer for life
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i spent a lot of time while i was off twitter playing video games and modern video games are becoming broken-promises-platforms too new content, new quests, new characters analyzing it in terms of "dopamine" misses the point: this is *weaponized hope*
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