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Kinda, yeah. If people get consistently called on their hypocrisy that's part of the social context, and putting together a good argument in public for why This Is Not OK removes plausible deniability and gives others who are already on side tools for promoting good behaviour.
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My claim is that the mechanism is: 1. I talk about the thing. 2. Other people who are already mostly on side read it. 3. Those other people are now more likely to act usefully in situations where they have high leverage.
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I don't expect people who are being hypocrites to read these tweets and go "Yeah I'm being a hypocrite, I'll stop". I do think people who read these tweets and go "You're right, that *is* bullshit" to be slightly more inclined and better equipped to change the social environment.
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Also TBH even if they don't change the social environment I still think it helps to articulate why a behaviour bothers me, because I find that often other people are bothered by the same thing and haven't been able to articulate it yet.
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Replying to
Yes, I'd agree that this doesn't work for improving the behaviour of strangers. I've largely given up on the idea of improving the behaviour of people who I don't know and am not already broadly on side with though.
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Generally I assume that if a stranger doesn't already basically agree with me (or at least not disagree with me) on a subject this is the only useful mechanism I have access to because everything else is way too much work.
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Replying to @GeniesLoki and @QiaochuYuan
My claim is that the mechanism is: 1. I talk about the thing. 2. Other people who are already mostly on side read it. 3. Those other people are now more likely to act usefully in situations where they have high leverage.
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