Conversation

Kinda, yeah. If people get consistently called on their hypocrisy that's part of the social context, and putting together a good argument in public for why This Is Not OK removes plausible deniability and gives others who are already on side tools for promoting good behaviour.
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My claim is that the mechanism is: 1. I talk about the thing. 2. Other people who are already mostly on side read it. 3. Those other people are now more likely to act usefully in situations where they have high leverage.
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I don't expect people who are being hypocrites to read these tweets and go "Yeah I'm being a hypocrite, I'll stop". I do think people who read these tweets and go "You're right, that *is* bullshit" to be slightly more inclined and better equipped to change the social environment.
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