I suspect therapy methods work better the more you believe in and trust them. This means there's something harmful about studying how well therapy methods work and publicizing that information, which is that they can cause the methods to work less well.
I haven't at all made this clear in the OP, but I don't much care about the object-level point; I really don't think meaningful change happens at the level of "let's campaign to stop people from studying therapy methods" or w/e. For me this is a case study in examining "belief."