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Simpler version of this dynamic is status-seeking in a dating pool where nobody knows how to commit to anyone else in a romantic relationship so everyone's just desperately trying to look as cool as possible to hook up with hotties.
The attention that's being competed over could be redirected towards people trying to figure out if they're genuinely compatible enough to commit to each other. There's still some competition but this game is much more cooperative.
Unfortunately, compatibility testing for long-term relationships requires a very different kind of skill, which perhaps many people have never learned. Under atomization we've lost the habit of relating to each other on the time scale of years.
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