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These days every time I notice I'm starting to develop a personal brand I want to blow it up. This happened last year when I started writing about my feelings on FB and noticed the temptation to make that my brand, then swerved into writing about video game economics IIRC.
I think I'm now developing a brand around, like, caring about things that matter in a particular way and now I'm feeling a surprisingly strong urge to blow that up too. Maybe write about things that 100% don't matter for awhile. Could be fun!
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