It should be easy to know when you’ve found the official YouTube channel of a creator, artist, brand, or public figure. So in late October, we’re updating what it means for channels to be “Verified” w/ new eligibility criteria & a new look. Details → https://yt.be/help/3QfB pic.twitter.com/JXOvMbkbns
They're probably just doing this saying about confusion and fake channels is because they want to make sure A list celebrities can make sure they all have their official check mark 1st, and make sure they don't have a name that's already taken to verify :/