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@PulsePointBuzz

PulsePoint is a technology company using data to accelerate healthcare marketing.

NYC/SF
Vrijeme pridruživanja: travanj 2007.

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  1. Humana is looking to expand the amount of data in its patient health system, likely to allow it to try out some big data initiatives. To help with that it is allowing customers with various mHealth devices to share their data.

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  2. For pharma marketers, the 2010s were defined by the emergence, growth and eventual dominance of mobile communications. The 2020s are going to be dominated by the data privacy implications of that mobile revolution.

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  3. Here are some ways American consumers want brands to improve trust.

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  4. Many medical professionals are working their way through the rapidly expanding territory of TikTok.

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  5. 27 CEOs of healthcare provider organizations talked with Deloitte and gave them insights into how they were dealing with industry changes in 2020.

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  6. Amazon prevails as the tech giant that may have the biggest impact on healthcare.

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  7. The main theme throughout the StartUp Health festival was around the importance of a consumer-centric, patient-first care delivery.

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  8. Some major newspapers are using AI to generate content.

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  9. How are digital health CEOs navigating the road to building a healthcare company in the current environment?

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  10. The FDA wants to know whether consumers care one way or the other about influencers' paid endorsements.

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  11. Real world data and real world evidence are increasingly being used to drive innovation across the healthcare industry.

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  12. Content led campaigns will grow in the next two years.

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  13. It's data privacy day! How will you "inspire dialogue and empower individuals" surrounding online data privacy?

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  14. Meredith is looking to use its internal data with retailer product data to provide a "programmatic-like" functionality to improve ad performance.

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  15. Social platforms are important sources of health information for Millennials.

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  16. Both physicians and students consider patient-supplied data valuable for their clinical practice.

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  17. Advertisers’ new, more nuanced approach to brand safety is more focused on finding places suitable for their ads than avoiding inappropriate content.

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  18. People use their smartphones for search.

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  19. Last week, top executives from four smaller, competing companies laid out their complaints at a public hearing before the House of Representatives Antitrust Subcommittee.

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  20. A new infographic from MM&M shows that 28% of patients will talk to their doctor after seeing a TV ad and 21% will do the same after seeing an online ad.

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