PubMatic

@PubMatic

PubMatic is a digital advertising technology company for premium content creators, with 13 offices and nine data centers worldwide.

Worldwide
Vrijeme pridruživanja: svibanj 2008.

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  1. Prikvačeni tweet
    23. pro 2019.

    Arm yourself with insights for the latest developments across new, emerging tech tactics and formats.

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  2. prije 2 sata

    sChain and sellers.json light up part of the proverbial supply chain darkness and enlighten buyers with full transparency into how dollars move through the ecosystem. Eric Bozinny, our Director of Inventory Quality, explains:

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  3. prije 4 sata

    A real opportunity exists today for publishers to build trust with buyers so they can take advantage of the web traffic surge in stories to come well through November of 2020. Learn more about how to take a proactive approach to brand safety:

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  4. proslijedio/la je Tweet

    We're looking forward to hosting in the UK this week and hearing from panellists including and

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  5. prije 6 sati

    Frustrated by the latency & inefficiency of tag-based waterfall setups, partnered with PubMatic to create a server-to-server (S2S) unified auction to increase demand, bid rates & CPMs. Discover the key areas of growth realized in this :

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  6. prije 8 sati

    With efficiency driving consolidation trends, buyers will look to fewer platforms to better control omnichannel reach & scale & increasingly favor single solutions for holistic audience & investment management. Jonas Olsen, our VP of Video, explains more:

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  7. prije 10 sati

    "Open source and transparency will be key to helping vendors take on the walled gardens." Discover more insights from Jonas Olsen, our VP of Video:

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  8. prije 12 sati

    "Buyers will start buying inventory from fewer & fewer supply sources, & partners that provide buying efficiencies, fraud-free guarantees, & brand safe buying solutions, are the ones that will thrive." - Sudipto Das, our Regional Director SEA & India.

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  9. prije 14 sati

    Our recent studies with found that most buyers are already well into their SPO journey; 93% in the UK and 73% in the US, are “actively implementing” SPO or “plan to within the next 12 months.” Discover more findings:

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  10. prije 18 sati

    New consumption habits will create challenges for publishers looking to retain audiences and advertisers looking to reach consumers. Advertisers and publishers would be wise to drive toward a cross-platform strategy.

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  11. prije 20 sati

    While server-side header bidding solutions for video are only just starting to come to the fore, they have already been billed as a way to boost the monetisation of video. Learn why:

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  12. prije 22 sata

    While OMPs are still obvious channels to delivering campaigns, private auction deals are fast gaining traction. What are the private auction deals available in the market right now? Amit Yadav, our Director of Advertiser Solutions, explains:

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  13. prije 24 sata

    Mobile’s continued growth is most definitely spurred by its symbiotic relationship with video and our research is aligned with industry trends, calling for continued expansion over the next 18 months.

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  14. 2. velj

    Our Programmatic Players series highlights the dynamic industry in India, capturing the insights of leaders into their businesses and the challenges and opportunities for going forward. Take a look:

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  15. 2. velj

    Learn how we collaborated with Czech News Center to create a multi-size ad solution that increased revenues by 50%:

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  16. 2. velj

    What does app-ads.txt mean for publishers and buyers? Brittany Lefave, our Ad Solutions Manager, Australia & New Zealand, explains:

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  17. 2. velj

    How is the programmatic market progressing in India? Hear from industry leaders as they explain what 2020 and beyond will look like:

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  18. 2. velj

    Identity Hub extends Prebid’s open-source User ID module, making it easier for publishers to monetize programmatically and ensure buyers can recognize and bid on their desired audiences as third-party cookies become more restricted.

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  19. 2. velj

    Digital video advertising is intricately intertwined with the growth & rise of the web. We look at a few milestones in the development of the web, from its inception to the present day & take note of the corresponding growth of digital video advertising:

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  20. 2. velj

    Only by working together to create and agree upon on a solution to improve scalable identity resolution across the ecosystem, can the industry offer a solid alternative to the walled gardens on the open web.

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  21. 1. velj

    With just around the corner, we expect a strong uptick in the Japanese advertising marketplace. To truly connect with Japanese audiences, brands must not only create engaging content but also deliver them to the right people.

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