(2/7) A strong lead uses action verbs. http://poy.nu/power817
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(3/7) A strong lead avoids extraneous detail and redundancy. http://poy.nu/power817
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(4/7) A strong lead does not give away the ending of the story. http://poy.nu/power817
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(5/7) A strong lead answers: “What is this story about?” in three words. http://poy.nu/power817
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(6/7) A strong lead taps into emotions in order to leave a lasting impression. http://poy.nu/power817
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(7/7) Ready for lesson two? Apply for our TV Power Reporting Academy by 8/4. http://poy.nu/power817
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