Millennials read in random chunks of time, not sustained. How can #longform reach these readers? @Poynter http://goo.gl/Iuc3qI
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@c_rushton4@Poynter Cleave longform pieces into short chunks. This is how@alaindebotton writes his books, at least the ones I've read. -
@c_rushton4@Poynter Also how@ThisAmerLife structures its episodes (Act 1, Act 2, Act 3). Cleaving can be applied to any medium. -
@benthomaspayne Fascinating! Thank you!
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Short attn span?:
@Poynter:#Millennials news read episodically the day as opposed to sustained reads http://goo.gl/Iuc3qIThanks. Twitter will use this to make your timeline better. UndoUndo
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@Poynter I'm older than a millennial but this describes my reading habits!Thanks. Twitter will use this to make your timeline better. UndoUndo
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