New Experiments show: to gain trust, we do good w/o considering cost. For related theory see http://bit.ly/1DouYHS http://www.pnas.org/content/early/2016/07/19/1601280113 …
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no. Prosociality, I would define, as just sacrificing your own welfare to improve others welfare. Norm compliance may be different.
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if I would mprove your welfare by giving you my prescription medicine, my reputation is affected depending on local norms
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but even so, I imagine whoever cares bout norm compliance will prefer that u comply w/o looking at costs.
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maybe different people will care bout u complying with different norms, but that's an unrelated point.
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(if I want u to comply, I trust u more to comply if u r not attending to costs to itself of compliance)
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