Some ideas are good and some are bad even if it is also true that if one wants to be appreciated for those ideas one must find a receptive audience.
If that were literally true, then all people would be attracted to all great ideas. Which is quite clearly not the case. In the competition of ideas, those that are immediately compatible with what the audience already thinks win. (This is not a condemnation of most audiences.)
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Some subset of people who have a reason to pay attention are attracted to great ideas with which they come into contact if they are willing and able to see the greatness in them.
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I suspect that no idea has intrinsic greatness. The greatness is just apparent from looking at it while standing in its foothills, and it disappears when you recognize it as a foothill to some much more dramatic range of peaks, and it does not seem to end so far.
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The competition of ideas doesn't always correspond to the ideas being objectively good or bad. Sometimes (usually) people just like the way an idea makes them feel, and they don't investigate any further.
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