Some ideas are good and some are bad even if it is also true that if one wants to be appreciated for those ideas one must find a receptive audience.
If I were to write books about why it is a good idea to not combine drinking and driving, I'd probably waste everybody's time. It is a good idea in the normative sense, but a an utterly trivial idea in the intellectual sense.
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“An utterly trivial idea.” Let’s challenge that. “Autonomous Vehicles: Will They Encourage Driving and Drinking?” “Optimizing Surge Pricing Algorithms to Combat Drunk Driving” Point is, I can think of many intellectually spins on what seems to be a tired idea.
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"Intellectual" ideas.
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Again, that is a separate issue from whether an idea can be objectively good or bad. But your comment does raise the question about what is an "intellectual" idea? One that has no value outside the mind?
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I don't judge an idea by its utility or by comparing it to normative ideals, but only in how much insight it adds to my models. This seems to be a weirdness of my mind.
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Words are just how the architecture of an idea is made visible. A great architect can hold an audience spellbound on almost any topic.
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If that were literally true, then all people would be attracted to all great ideas. Which is quite clearly not the case. In the competition of ideas, those that are immediately compatible with what the audience already thinks win. (This is not a condemnation of most audiences.)
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