The process is called Volkswagening.
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That's known as a 'fantistic'. ;-)
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A sham study. If it's data, I guess you can call it Potemkin data (after Potemkin Village - a false front facade or building constructed to conceal internal disorder/destruction/decay) where false or cherry picked statistics are used and presented.
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in boots-on-the-ground organizing it's called astroturfing (fake grass roots) and i've seen the same term used for research too.
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"Junk science", although that term has been taken over by anti-science campaigners and turned back against establishment scientists. I like the resonance with "junk food," something easily consumed but ultimately bad for you.
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Could coin the phrase "jellybean statistic" // https://xkcd.com/882/ Or a chocolate diet statistic. As in Johannes Bohannon.
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The priors principal
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There are tonnes of it. Recently someone had n Harvard published an article that said coconut oil is injurious to health. In clinical studies, fudging is considered to be the norm.
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And I’m not talking about wilfully not showing difficult data points. A whole bunch of articles on how data was faked. Then there is the mother of all fudging: psephology, especially the kind that comes on TV. They fudge sample size, responses, results,... everything.
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mmm... cherries, fudge.... no wonder it's seductive.
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