Q2 On a higher level, what is a link building strategy and what does it consist of? #vcbuzz
A1.1: Link building is part of a growth strategy, and your approach depends on whether you want to rank highly in SERPs or set connections to build relationships. #vcbuzz
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A1.2: Two main elements of your link building strategy are:
prospecting (who you want to link to)
and outreach (how you let them know you want to link)
The tactics that you choose can vary: broken link building, guest blogging, and unlinked mentions, etc. #vcbuzz -
I have an important question about outreach. Is it safe for a site owner to replace just a broken link and not make any other changes in the content?
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