You make it sound a bit as if they're jumping on the LGBTQ bandwagon, when in fact @hm was pretty courageous to accept our idea for 'Fashion against AIDS' and to run it worldwide for 5 years, starting in 2008. Exceptional for such a large company.
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We did that already in 2012 with
@hm in one of our 'Fashion against AIDS' campaigns:https://miratelinc.com/blog/hm-kicks-up-csr-business-values-with-exclusive-conscious-collection-and-fashion-against-aids/ …Thanks. Twitter will use this to make your timeline better. UndoUndo
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