They are realising that all customers are not necessarily straight. Are they trying to make cash? Sure. All business, big or small, do. But atleast they are beginning to recognise the importance of an inclusive customer base. Till a few years ago,we were never thought important.
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This is about the most ridiculous and unnecessary backlash against a brand ever. Thanks for contributing, Listerine. Sorry that while our rights and our lives are at risk due to a hostile administration, some folks are mad about mouthwash.
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I know, even this book about Noah is getting in on the act.pic.twitter.com/Whz983DDkh
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I think in this one case it's more than worth it
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To be fair, listerine is already my go to mouth wash and if i needed new mouthwash while this was on sale, I'd definitely get it
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And they got it wrong using an old 8 color scheme instead of the most popular and used 6 color scheme.
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Somewhere, right now,
@petercoffin is sighing heavily at yet another attempt by corporations to cash in on social issues.Thanks. Twitter will use this to make your timeline better. UndoUndo
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If you expect people to care for one another and perform feats of advocacy out of the goodness of their hearts then there will be VERY little advocacy. We live under Capitalism, might as well utilize Greed. No point in being squeamish.
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