This Snopes article makes no sense. Of course the Obama campaign's use of FB targeting was the same animal as what Cambridge Analytica did. It's disingenuous to contend that FB's business model is consensual when practically no one understands it https://www.snopes.com/fact-check/obama-campaign-use-tactics-cambridge-analytica/ …
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Replying to @Pinboard
1) Custom Audiences feature wasn’t available when Obama ran allowing very specific retargeting based what gets reactions at individual level. 2) AFAIK Obama campaign did not misrepresent itself or lie about purpose. This doesn’t mean Obama/FB operation was OK but not the same.
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