The data that Facebook leaked to Cambridge Analytica is the same data Facebook retains on everyone and sells targeting services around. The problem is not shady Russian researchers; it's Facebook's core business model of collect, store, analyze, exploit.https://www.nytimes.com/2018/03/17/us/politics/cambridge-analytica-trump-campaign.html …
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The work that CA is accused of doing—building "psychographic profiles" based on demographics and online behavior in order to figure out how to segment and market to a vulnerable population—is a succinct description of how Facebook makes money.
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If I was Law King, the Facebook reforms I would pass on entering my office would be 1) a hard 30 day limit on retaining behavioral data, and 2) allowing any user to download their complete FB profile, including "shadow profiles". Then I would take my coat off and start regulating
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Replying to @Pinboard
All good points. But the issue is made deeper and darker (IMHO) when you consider what data appending CA was doing, adding FB data to who knows what else.
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Replying to @zcobb
FB does the same thing. They are voracious buyers of data
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Replying to @Pinboard
Right - so the answer to the question "what does Entity X know about me?" is a way bigger pile of data than "the information I shared with Entity X." Not sure how many consumers understand that.
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Not only that, but Entity X uses mass surveillance on populations to train algorithms that make very accurate guesses about you even if they have none of your data
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