I don't think users owning the data will work; CA went through Mechanical Turk and paid people a few dollars to sell out their own and their friends' data. It's a tragedy of commons and a public good situation: the only viable path forward is not to have a surveillance machinery.
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that data usage expiry is something I've always hoped DRM could deliver (and yes, I know that requires a centralised system enforcing the rich permissions I'd like to see)
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