Blue Apron is going to start selling meal kits in stores. These bold innovators should also try building a tasting center where people can pay to try the meal kits, served hot, prepared by a trained professional. https://www.wsj.com/articles/blue-apron-to-sell-meal-kits-in-stores-to-buttress-sagging-deliveries-1521118800 …
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I think it's pretty clear at this point Blue Apron was founded as a scheme to redistribute VC money to podcasters.
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I have actually been having fun with the meal box products from different companies. It is nice to have a few meals per week that are outside my normal comfort zone and that I don't have to plan. That said I don't stick with any of them for super long.
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ditto. I've been enjoying Sunbasket. And if either Blue Apron or Sunbasket delivered to a nearby store I'd probably be pretty happy to pick it up there.
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Basically just more complicated Lunchables
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$199M in venture capital for lunchables for the upper class.
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Agile Cuisine
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Actually Blue Apron is more producer than consumer focused
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VC money: noun - a method of funding a years long brand awareness campaign under guise of an “innovative business model” that ends when your company can begin selling boxes in stores. see also: Casper comes to Target https://corporate.target.com/article/2017/05/casper …
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