Letting people get news through their social networks (with paid slots for the highest bidder) is like putting cocaine in soda. The business model works great, people love it, and it has to be banned because of the unacceptable social cost.
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You can't ban it outright for First Amendment reasons, but you can defund it by banning third-party targeted advertising, and heavily regulating data retention. Ask me how!
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Replying to @davidcadrian
Most important is to require that advertising be targeted to content, not to the audience. This single reform will restore the advertising status quo ante from the 1990's (when it was a perfectly good business model) while defunding Facebook and Google
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