@Pinboard more seriously, does it really require $45M and a staff of 36 to establish that there’s no market for a $700 doorknob? Why is there so much dumb money still sloshing around in startup world? These are fun to make fun of individually, but it's a structural problem
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The fact that the founder of Otto can write this piece of self-congratulatory drivel, with the warm guarantee that he will fail upwards as a revered 'serial entrepreneur', is also a problem. The cutthroat world of startups is only cutthroat to employees
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Update: the writer of this drivel, a visionary who burned through other people's millions in pursuit of a $700 doorknob, was hired by Apple in February. There is no direction in Silicon Valley to fail but up.https://www.gearbrain.com/apple-smart-home-business-2629271792.html …
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I like the photo showing the Norman Door Problem
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Worth a read - a comment from one of the employees: https://medium.com/@ben_73928/as-one-of-the-team-members-let-go-i-dont-share-the-same-gratitude-posted-by-some-of-the-team-4029737df4ea …
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$649, and I'm in. But $699 is way too much.
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HIM: As you can see, we have revolutionized home security by disrupting the traditional deadbolt through a combination of precision engineering and cloud service enablement, commanding a … ME: (Kicks down door)
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