The point is more that they knew who to target in the first place, not that Facebook allowed them to (which of course is important too).
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Recall the digital campaign boasting of Facebook sending dedicated staff to help with targeting buys http://www.bbc.com/news/av/magazine-40852227/the-digital-guru-who-helped-donald-trump-to-the-presidency …
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Should Facebook have an editorial role in content displayed?
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Yes, but I mean that to know what targeting to ask for, there has to be some level of communication with the campaign
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