Uber did sneaky shit to try and break Apple's rules... but got caught by Tim Cook https://www.nytimes.com/2017/04/23/technology/travis-kalanick-pushes-uber-and-himself-to-the-precipice.html …pic.twitter.com/KslMuygQwE
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Uber took measures to specifically evade Apple’s review process and was threatened with having their app removed when found out
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