FreshDirect, a grocery delivery company, is raising $189M to build up its “manufacturing capacity” and “open up some new geographies”
I don’t doubt it. So were the grocery delivery things in the 90’s that died of overexpansion
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went from marketing 10k middle income market served by a 1 crappy Gristede’s to entire metropolitan area in 17 years
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don’t strike me that they would be unrealistic about expansion
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Supermarket delivery things have been working fine in the UK since the 90s. Always wondered why their failed in the US
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