1. It doesn't charge viewers directly 2. It offers an attainable path to success for creators 3. it's role as a media channel is much more intimate with searching and short form work defining the relationship.
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Especially as part of a company with a motto (which is a good motto, in my opinion) "Don't be evil." Rise to the occasion, YouTube.
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They removed that a few years ago, if I'm not mistaken.
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YouTube isn’t associated with a personality, just a vague fog of advertising platform. Nobody to call to the carpet that anyone recognizes. In fact, the people they fire are more famous than the board members and C level
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My guess is because Facebook claims a level of intimacy (family! your digital life!) while YouTube feels more like basic cable - which isn't to say they shouldn't face scrutiny, bawic cable also needs to be held accountable
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My guess: Everyone personally enjoys youtube even if they don't say that whereas tons of people genuinely dislike FB or don't use it at all
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It provides a valuable service to the people that use it. Facebook really doesn't.
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YouTube has marginal usefulness.
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Same with all the people announcing on instagram that they’ve deleted their Facebook account.
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Most people can think of a YouTuber they like: nobody can think of a Facebooker they like.
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