It always amazes me that Facebook runs experiments like this by just picking countries at random to try stuff in. In 2017, they unilaterally changed how the news feed algorithm worked in Slovakia, Sri Lanka, Cambodia, Bolivia, Guatemala and Serbia, just to see what would happen.https://twitter.com/davidmarcus/status/1450447439341580293 …
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It takes a special kind of guts to YOLO major changes in social media dynamics in Sri Lanka, a country where the wounds of a 20 year civil war have not healed, when you only have a handful of native speakers monitoring things from Dublin. But that's the kind of guts Facebook has.
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Basically any big corporation can do this and probably does to some extent.
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Doritos test-marketing a new flavor of chip is qualitatively different from the kind of experiments Facebook runs.
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