The reform that would really break Facebook would be strict limits on behavioral data collection, and a ban on using customer data in third-party ad targeting. This would bring advertising back to the pre-2000 status quo and demonetize some of the worst behaviors on social media.https://twitter.com/justinamash/status/1445462709588291586 …
It depends a lot on the allegedly "non-identifiable" information that is passed. If you collect a ton of data on a subset of users, it takes very little information to make accurate guesses about the rest. Age, ZIP code and sex (all 'non-identifiable') would be more than enough
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Yep. This is the question I don’t know the answer to. I can remember not being able to get basic firm level data below a broad level of aggregation in Germany in the 1990s, thanks to data protection law and risk of figuring out which firm had submitted which figures.
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What Facebook has proven very adept at, and one of its activities where we have the least visibility, is finding alternate data sources and inventing ways to correlate them (like mapping mobile numbers to users). Regulation makes this harder, but FB lawyers are paid for a reason
End of conversation
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