The reform that would really break Facebook would be strict limits on behavioral data collection, and a ban on using customer data in third-party ad targeting. This would bring advertising back to the pre-2000 status quo and demonetize some of the worst behaviors on social media.https://twitter.com/justinamash/status/1445462709588291586 …
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Replying to @Pinboard @bergmayer
The noyb cases may effectively lead to the second outcome in the EU if they prevail, allowing Facebook users to refuse to share their data with advertisers as a condition of usehttps://noyb.eu/en/noybeu-filed-complaints-over-forced-consent-against-google-instagram-whatsapp-and-facebook …
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Replying to @henryfarrell @bergmayer
How would that lead to the second outcome? Having no data on a particular user within a surveillance architecture is very different from having a framework where you can only target advertising to content.
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Replying to @Pinboard @bergmayer
Sorry for delay. The logic is that if the EU rules against, Facebook won’t be able to refuse service to people who decline to share data with advertisers. That in turn may make their current business model unworkable in the E.U.
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Replying to @henryfarrell @bergmayer
My point is that Facebook can use data from the majority of people who don't opt out to make fairly accurate inferences about the remainder who do. The model survives intact unless you can get a large majority opting out, which Facebook will find creative ways to make difficult
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This problem of inference moots pretty much any attempt to allow individuals to opt out of data collection, which is one reason I think the European concept of privacy and data ownership is nonsensical, and their regulatory approach misguided
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