The reform that would really break Facebook would be strict limits on behavioral data collection, and a ban on using customer data in third-party ad targeting. This would bring advertising back to the pre-2000 status quo and demonetize some of the worst behaviors on social media.https://twitter.com/justinamash/status/1445462709588291586 …
How would that lead to the second outcome? Having no data on a particular user within a surveillance architecture is very different from having a framework where you can only target advertising to content.
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Sorry for delay. The logic is that if the EU rules against, Facebook won’t be able to refuse service to people who decline to share data with advertisers. That in turn may make their current business model unworkable in the E.U.
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My point is that Facebook can use data from the majority of people who don't opt out to make fairly accurate inferences about the remainder who do. The model survives intact unless you can get a large majority opting out, which Facebook will find creative ways to make difficult
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There are also mutterings in EU-world about the lobster pot model of opt-ins in bold 72 point, and opt-out in semi-transparent floating boxes that flee as you try to click on them or whatever.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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[personally - maybe because I am too optimistic - I took some comfort from the fact that companies are now trying to game this. A big difference between dealing with cookie opt-outs this summer (you have choices even if they try to hide it) and previous TIOLI ultimatums.]
Thanks. Twitter will use this to make your timeline better. UndoUndo
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