Regular reminder that as much as we often talk in the language of lofty principles when discussing content moderation, "brand safety" is a real behind the scenes driver and advertisers' understanding of "free speech" is unlikely to be the same as yours...https://twitter.com/daphnehk/status/1398318473193811971 …
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Replying to @evelyndouek
This thesis makes no sense. Remember when a lot of advertisers very publicly boycotted Facebook and their revenue was up 48% the next quarter?
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Replying to @Pinboard
you think platforms aren’t at all responsive to brand safety concerns and advertisers??
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Replying to @evelyndouek @Pinboard
it was a brief boycott platforms could easily ride out and they also generally agreed to try do more to combat hate speech…
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Replying to @evelyndouek
I think public pressure campaigns can work (one example is how platforms caught heat and started labeling state-sponsored ads), but I have yet to see an example of advertisers having any substantive leverage over the Facebook/Google duopoly.
10:50 AM - 28 May 2021
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