When you wonder "why is [NEW FORMAT] suddenly a thing?", the dynamic is always the same. Early advertising is fantastically lucrative. Once the stampede to the format starts in earnest, the margin drops quickly, and the cycle will have to repeat. It's driven by novelty.https://twitter.com/JayCoDon/status/1385617258353922055 …
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Replying to @Pinboard
I remember in the early ages of blogs (before they were called blogs?) many made attempts to run their own advertiser contracts and only with products they thought matched the blog topic. Sort of incredible that died off almost totally.
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Replying to @0nnes
If memory serves adsense killed it. The early bloggers to run Google ads made mint.
9:18 AM - 23 Apr 2021
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