When you wonder "why is [NEW FORMAT] suddenly a thing?", the dynamic is always the same. Early advertising is fantastically lucrative. Once the stampede to the format starts in earnest, the margin drops quickly, and the cycle will have to repeat. It's driven by novelty.https://twitter.com/JayCoDon/status/1385617258353922055 …
The way they do now–by getting a job, or barely hanging on. There's always going to be a surplus of them
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This seems pretty harsh to me honestly. If big (or small) corporations would pay for them to create content to show ads to their viewers why would that be bad? Leave the viewer the choice of what to do with their data and either they pay with it or pay with money.
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I'm fine with any advertising model that's not built on universal surveillance (i.e., the kind that existed before 2000 or so). My statement about a permanent surplus of writers/broadcasters is just a recognition of reality. There will always be more bands than record deals
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