When you wonder "why is [NEW FORMAT] suddenly a thing?", the dynamic is always the same. Early advertising is fantastically lucrative. Once the stampede to the format starts in earnest, the margin drops quickly, and the cycle will have to repeat. It's driven by novelty.https://twitter.com/JayCoDon/status/1385617258353922055 …
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Maybe, I guess on some level you can blame the publications for buying into the pied piper and not suspecting anything, when the revenues never materialized even though they should've many times over
Thanks. Twitter will use this to make your timeline better. UndoUndo
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