When you wonder "why is [NEW FORMAT] suddenly a thing?", the dynamic is always the same. Early advertising is fantastically lucrative. Once the stampede to the format starts in earnest, the margin drops quickly, and the cycle will have to repeat. It's driven by novelty.https://twitter.com/JayCoDon/status/1385617258353922055 …
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And how do writers and content creators sustain themselves?
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The way they do now–by getting a job, or barely hanging on. There's always going to be a surplus of them
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