I've gotten a number of replies from customers who tell me they are philosophically opposed to subscription services, but want to support me and would be willing to make periodic donations to the site, especially if I reminded them about it every year or so. 
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An observation I made in 2009 still holds true today—people approach a $20 online purchase with the same seriousness, research, and depth of reflection that they would if buying a house or fantastically expensive Italian luxury car
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More than one person told me they have to talk it over with their wife, and will make a decision in a few weeks' time. Dude, if converting requires a family meeting and a long, tearful phone call with your pastor, just stay on the one-time plan. You're freaking me out a little.
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(I explain to the people who are philosophically opposed to paying for an online archive that I am philosophically opposed to not taking their money)
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I also hear from people who are unemployed or long-term ill but will try to scrape together a few bucks to upgrade to a regular subscription. No! Let me squeeze it out of the philosophical ones instead. Please don't turn the thermostat down so you can afford bookmarking
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It also selects for highly impulsive people who sign up based on a funny tweet or something, which makes for an entertaining customer mix. I love them all.
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